Media and sports combine to create unique forms of cultural identity. Sports media producers have evolved into being the cultural producers for many segments of society. As cultural producers, they influence how sports are received and interpreted by a market audience.

Conflict occurs in the coach-athlete relationship when the power dynamic between the pairs is unbalanced and threatens the athlete’s well-being.

SMU’s Ponygate is one of the most infamous scandals of cheating in collegiate sports. However, it mirrors many of the common NIL practices. Thus, NIL deals are the ultimate backstab to SMU, the Board of Governors, and Ponygate.

Individuals have been searching for contentment and fulfillment throughout modern history. Happiness is often equated with contentment and fulfillment. Many individuals believe that happiness will help them achieve joy and reduce stress.